Data Driven Moodboards

The Visual Brand Testing and Data Collection App For Creatives, Marketers and Agencies

Count the opinions that matter most: from your core audience. Together, we can find meaningful patterns that inspire effective design.

Create Your Test Moodboard

Arrange a series of brand images and concepts to gather audience feedback.

Share With Your Audience

Share your moodboard with up to thousands of participants.

Discover Meaningful Patterns

See how people respond to specific aspects of your moodboard. Distill positive and negative audience reactions. Anchor your design and brand decisions in actionable, visual data.

Professional Application

Effective Brand and Design Direction

Move beyond the myopic reaction to a few loud opinions. Discover how your larger audience truly responds, iterate design decisions accordingly, and create brands that resonate. 

Constellation

Facts Over Opinion

Design Optimized By Data

Clear and Actionable Direction

Whether you are a designer, brand manager, photographer, or any other kind of creative, you can anticipate your audience’s response from the very start of any project.

The Pre-Test Advantage

Don’t waste time with a misdirected A/B test or experiment. Get closer to your goal faster by testing visuals and brand elements earlier in the creative process.

Cut Out Pointless Debate

Too often, creative projects descend into a battle of egos and personal preferences. Now, your designs can be clear, objective, and data-driven from earlier in your evolution.

Build Consensus Faster

Foster consensus around a direction. Start a meaningful conversation by testing with your immediate stakeholders. Validate with hundreds or thousands as your grow.

Example Prompts

What images, colors and treatments closely align with your brand? Which don't?

It’s the most powerful way to gain insight into a brand: Ask employees, brand loyalists, and company leaders about the images they closely associate with a brand and which ones they feel don’t align well.

Which images do you most associate with happiness? Which least?

Brand must reflect a mission and tone. With Constellations, you can select a specific value, emotion or concept and present it to a small or broad internal group. This can be a highly effective strategy to gain powerful insights into how a general audience might respond. By focusing on a well-defined theme or idea, you create a cohesive framework that allows you to gauge the collective preferences, emotions, and perceptions of a diverse audience.

Which space can you see yourself relaxing in? Which are stressful?

Making design surveys personal can help get to the heart of what your audience thinks and feels, and why. Asking them to imagine themselves in your moodboard can yield powerful insights.

What style could you imaging your project looking like? Which don't fit?

Direct questions can reveal the underlying feelings and desires stakeholders have for their project. Be specific and use different stakeholder positions or views as a starting point for important conversations.

Which design is your favorite? Which is your least favorite?
Sometimes, keeping it simple gets you to the best answer the quickest. Get right to the point and ask people what they like and what they don’t.
About

Constellations emerged from the realization that traditional design decisions were often limited to the viewpoints of a select few. Our founding team—a designer, a data specialist, and a tech expert—built this platform to give creatives better insights from a wider audience. Our goal is to help designers create more impactful brands by understanding broader audience perspectives.