Data Driven Moodboards
The Visual Brand Testing and Data Collection App For Creatives, Marketers and Agencies
Count the opinions that matter most: from your core audience. Together, we can find meaningful patterns that inspire effective design.
Create Your Test Moodboard
Arrange a series of brand images and concepts to gather audience feedback.
Share With Your Audience
Share your moodboard with up to thousands of participants.
Discover Meaningful Patterns
See how people respond to specific aspects of your moodboard. Distill positive and negative audience reactions. Anchor your design and brand decisions in actionable, visual data.
Professional Application
Effective Brand and Design Direction
Move beyond the myopic reaction to a few loud opinions. Discover how your larger audience truly responds, iterate design decisions accordingly, and create brands that resonate.
Facts Over Opinion
Design Optimized By Data
Clear and Actionable Direction
Whether you are a designer, brand manager, photographer, or any other kind of creative, you can anticipate your audience’s response from the very start of any project.
The Pre-Test Advantage
Don’t waste time with a misdirected A/B test or experiment. Get closer to your goal faster by testing visuals and brand elements earlier in the creative process.
Cut Out Pointless Debate
Too often, creative projects descend into a battle of egos and personal preferences. Now, your designs can be clear, objective, and data-driven from earlier in your evolution.
Build Consensus Faster
Foster consensus around a direction. Start a meaningful conversation by testing with your immediate stakeholders. Validate with hundreds or thousands as your grow.
Example Prompts
What images, colors and treatments closely align with your brand? Which don't?
It’s the most powerful way to gain insight into a brand: Ask employees, brand loyalists, and company leaders about the images they closely associate with a brand and which ones they feel don’t align well.
Which images do you most associate with happiness? Which least?
Brand must reflect a mission and tone. With Constellations, you can select a specific value, emotion or concept and present it to a small or broad internal group. This can be a highly effective strategy to gain powerful insights into how a general audience might respond. By focusing on a well-defined theme or idea, you create a cohesive framework that allows you to gauge the collective preferences, emotions, and perceptions of a diverse audience.
Which space can you see yourself relaxing in? Which are stressful?
Making design surveys personal can help get to the heart of what your audience thinks and feels, and why. Asking them to imagine themselves in your moodboard can yield powerful insights.
What style could you imaging your project looking like? Which don't fit?
Direct questions can reveal the underlying feelings and desires stakeholders have for their project. Be specific and use different stakeholder positions or views as a starting point for important conversations.
Which design is your favorite? Which is your least favorite?
About
Constellations emerged from the realization that traditional design decisions were often limited to the viewpoints of a select few. Our founding team—a designer, a data specialist, and a tech expert—built this platform to give creatives better insights from a wider audience. Our goal is to help designers create more impactful brands by understanding broader audience perspectives.